Tier Breakdown
Tier 1
Tier price $7.00 Value gap -$0.90 True Value $6.10
700x Gems $3.50 
20x Challenge Coins $2.60 Poor value overall. Price per pull is above $1.
Tier 2
Tier price $10.00 Value gap +$7.15 True Value $17.15
55x Challenge Coins $7.15 
2x Epic Tome of Experience $10.00 Plus value tier. Price per pull is above $1.
Tier 3
Tier price $10.00 Value gap -$4.90 True Value $5.10
300x Wilderness Coins $5.10 
15x 3* Master Trainer 49.5K XP Poor value overall. Price per pull is above $1. Total Hero XP per dollar is 4,950, which is in the high end seen so far.
Tier 4
Tier price $20.00 Value gap -$0.70 True Value $19.30
2000x Gems $10.00 400x Wilderness Coins $6.80 
2.5M Food $2.50 Fair value overall. Price per pull is above $1.
Tier 5
Tier price $12.00 Value gap -$0.75 True Value $11.25
1200x Gems $6.00 
350x Untold Tales Coins $5.25 Fair value overall. Price per pull is above $1.
Tier 6
Tier price $10.00 Value gap +$4.50 True Value $14.50
500x Pickup Coins $6.50 
1x Alpha Aether $3.00 1x Epic Tome of Experience $5.00 Plus value tier. Price per pull is above $1.
Tier 7
Tier price $30.00 Value gap -$2.00 True Value $28.00
3000x Gems $15.00 1000x Pickup Coins $13.00 Fair value overall. Price per pull is above $1.
Tier 8
Tier price $7.00 Value gap -$0.10 True Value $6.90
700x Gems $3.50 
20x Aether Crystals $3.40 Fair value overall. Most of the priced value here is coming from aethers, so this mainly stands or falls on how much you want those upgrades.
Tier Breakdown
Tier 1
Tier price $7.00 Value gap +$0.00 True Value $7.00
750x Gems $3.75 25x Challenge Coins $3.25 Fair value tier. Price per pull is above $1.
Tier 2
Tier price $10.00 Value gap +$8.45 True Value $18.45
65x Challenge Coins $8.45 2x Epic Tome of Experience $10.00 Plus value tier. Price per pull is above $1.
Tier 3
Tier price $10.00 Value gap -$3.20 True Value $6.80
400x Wilderness Coins $6.80 15x 3* Master Trainer 49.5K XP Poor value overall. Price per pull is above $1. Total Hero XP per dollar is 4,950, which is in the high end seen so far.
Tier 4
Tier price $20.00 Value gap +$2.70 True Value $22.70
2000x Gems $10.00 600x Wilderness Coins $10.20 2.5M Food $2.50 Fair value tier. Price per pull is above $1.
Tier 5
Tier price $12.00 Value gap +$0.25 True Value $12.25
1400x Gems $7.00 350x Untold Tales Coins $5.25 Fair value tier. Price per pull is above $1.
Tier 6
Tier price $10.00 Value gap +$6.45 True Value $16.45
650x Pickup Coins $8.45 1x Alpha Aether $3.00 1x Epic Tome of Experience $5.00 Plus value tier. Price per pull is above $1.
Tier 7
Tier price $30.00 Value gap +$1.90 True Value $31.90
3000x Gems $15.00 1300x Pickup Coins $16.90 Fair value tier. Price per pull is above $1.
Tier 8
Tier price $7.00 Value gap +$0.40 True Value $7.40
800x Gems $4.00 20x Aether Crystals $3.40 Fair value tier. Most of the priced value here is coming from aethers, so this mainly stands or falls on how much you want those upgrades.
Community Discussion
Coming soon: player comments and strategy notes.