Tier Breakdown
Tier 1
Tier price $7.00 Value gap -$0.90 True Value $6.10
700x Gems $3.50 
20x Challenge Coins $2.60 Poor value overall. Price per pull is above $1.
Tier 2
Tier price $10.00 Value gap +$2.60 True Value $12.60
30x Challenge Coins $3.90 
300x Instant Power Coins $3.60 
30x Aether Crystals $5.10 Plus value tier. Price per pull is above $1. Most of the priced value here is coming from aethers, so this mainly stands or falls on how much you want those upgrades.
Tier 3
Tier price $3.00 Value gap -$0.50 True Value $2.50
400x Gems $2.00 
500K Food $0.50 Poor value overall.
Tier 4
Tier price $30.00 Value gap -$7.50 True Value $22.50
3900x Gems $19.50 
1x Alpha Aether $3.00 Poor value overall. Price per pull is above $1.
Tier 5
Tier price $5.00 Value gap -$0.60 True Value $4.40
300x Pickup Coins $3.90 
2x 4* Master Trainer 13.2K XP 500K Food $0.50 Poor value overall. Price per pull is above $1. Total Hero XP per dollar is 2,640, which is around the average seen so far.
Tier 6
Tier price $35.00 Value gap +$5.70 True Value $40.70
1900x Pickup Coins $24.70 
2x 4AM $10.00 2x Alpha Aether $6.00 Fair value tier. Price per pull is above $1.
Tier 7
Tier price $7.00 Value gap -$0.10 True Value $6.90
700x Gems $3.50 20x Aether Crystals $3.40 Fair value overall. Most of the priced value here is coming from aethers, so this mainly stands or falls on how much you want those upgrades.
Tier Breakdown
Tier 1
Tier price $7.00 Value gap +$0.00 True Value $7.00
750x Gems $3.75 25x Challenge Coins $3.25 Fair value tier. Price per pull is above $1.
Tier 2
Tier price $10.00 Value gap +$5.10 True Value $15.10
40x Challenge Coins $5.20 400x Instant Power Coins $4.80 30x Aether Crystals $5.10 Plus value tier. Price per pull is above $1. Most of the priced value here is coming from aethers, so this mainly stands or falls on how much you want those upgrades.
Tier 3
Tier price $3.00 Value gap -$0.25 True Value $2.75
450x Gems $2.25 500K Food $0.50 Fair value overall.
Tier 4
Tier price $30.00 Value gap -$4.50 True Value $25.50
3900x Gems $19.50 2x Alpha Aether $6.00 Poor value overall. Price per pull is above $1.
Tier 5
Tier price $5.00 Value gap +$0.05 True Value $5.05
350x Pickup Coins $4.55 2x 4* Master Trainer 13.2K XP 500K Food $0.50 Fair value tier. Price per pull is above $1. Total Hero XP per dollar is 2,640, which is around the average seen so far.
Tier 6
Tier price $35.00 Value gap +$8.70 True Value $43.70
1900x Pickup Coins $24.70 2x 4AM $10.00 3x Alpha Aether $9.00 Plus value tier. Price per pull is above $1.
Tier 7
Tier price $7.00 Value gap +$0.40 True Value $7.40
800x Gems $4.00 20x Aether Crystals $3.40 Fair value tier. Most of the priced value here is coming from aethers, so this mainly stands or falls on how much you want those upgrades.
Community Discussion
Coming soon: player comments and strategy notes.